We are Bold Innovative Fearless Passionfruit

Priya Ghai

• priya@passionfruitdirect.com

Passionfruit is led by Priya Ghai a proven leader with a sophisticated vision and rare agility to respond to acute organizational needs in challenging global environments. As a product champion and business developer, Priya is known for her ability to build domestic and global brands using a dynamic, engaging, and influential style to capitalize on synergies and facilitate consensus across functions and cross culturally. Prior to Passionfruit, Priya was recruited by the world’s largest direct response marketer, Guthy Renker as Managing Director and was also CEO of Williams Worldwide Television, one of the first US companies to launch DRTV internationally.

Priya has earned the reputation as an expert in delivering double and triple-digit growth in complex multicultural business environments.

Priya loves to cook and dance at the same time, discuss life while hiking with Charlie May, she loves to travel and is a Kundalini Yoga practitioner.

Peggy Wu

• peggy@passionfruitdirect.com

Peggy is a direct response and brand strategy marketing professional with experience working with well-known brands in the beauty, skincare, and fitness categories. She worked in retail brand management for NIVEA and Avon in New York City before transitioning to the direct response space with Beachbody (makers of P90X, Insanity, and 21 Day Fix workouts) in Los Angeles. She has experience managing large scale marketing activation campaigns and launched several successful new products both in the U.S. and abroad. At Passionfruit Direct, she brings go-to-market and branding optimization expertise to help clients launch and maintain successful direct response campaigns.

Peggy enjoys spending time with her dog Cooper outdoors, experimenting with new recipes in the kitchen, and playing tennis in her spare time.

Mark Lujan

Mark Lujan has more than two decades of systems and management consulting experience in trade and consumer magazine publishing, manufacturing and distribution.

Before consulting, Mr. Lujan was engaged in the management of a software development company which developed systems in the Unix environment. He has held senior level positions at two national consulting firms—one specializing in publishing and the other in general management. He has also served as National Ad Director for a nationwide magazine publishing company.

In the capacity of consultant, Mr. Lujan has assisted over seventy clients in selecting, installing and implementing new technologies and in assessing and developing the management team and management approach which ensures the organization’s effectiveness and profitability.

Mark spends his free time traveling in his sprinter van with Chalupa testing ways to live off the grid and use of new technology to make this possible.

Jeremy Hyra

Jeremy is an innovative, results-oriented analyst with a broad range of experience across direct response television, direct marketing, online commerce and technology industries. He is not afraid to roll up his sleeves and get into the mess of data of legacy systems and external partners in order to organize the data correctly to bring insights. He has a proven ability to develop new business strategies, grow business and partner networks, analyze problems and develop creative solutions, which he has done as an entrepreneur for the last 20 years. Prior to that, Jeremy was a pre-IPO Director of Business Development at Avenue A/Aquantive and a key employee of other successful startups in Seattle.

He chased the sun and coastal lifestyle to Australia 10 years ago where he lives with his Australian wife Carmen, 3 adventurous kids (Benjamin - 21, McKenna - 19 & Kelsey - 17) and his Jack Russel, Macy. It is often wondered when he sleeps as he responds to e-mails and delivers reports and solutions at all times of the day and night.